The Secret of a Legendary Company
What do you think about a legendary company?
Yap. Legendary company is a great company that is still alive for a long time, even in a difficult situation. The company gives us proof of the quality and the durability of the product.
As I know, some legendary companies can survive against their competitor. They are consistent. They become a legend because of their consistency, for example, mineral water company.
Meanwhile, some companies have become a legend because of their continuous innovation, for example, smartphone company and shoe company.
So what is the secret?
One of the secrets is in their company culture. I think it makes the difference from the other.
I want to share about Nike. The culture company of Nike is a good example. Nike prioritizes teamwork for their employees. It makes the company feel confident in making innovations and giving its best. This company culture creates a good atmosphere for the company.
Okay. Let us continue.
We need some aspects to build a legendary company:
- Clear purpose.
- Company culture.
- Consistency or innovation.
Let me explain it one by one.
Purpose
Every legendary company has a clear purpose for its business. They know what to achieve. They come to solve problems. Because when they focus on it, they will not think about the failure. It is just a part of the journey. They know it.
Do you want to build a legendary company then?
You can start with a clear purpose.
Company culture
It is interesting to build culture inside a company, as Nike does. This culture should be inspirational and exciting. The people inside the company should feel accountable.
Can you imagine working in a company that makes you happy all day?
Can you imagine working in a company that coaches you to be better?
Can you imagine working in a company where working is like playing?
I dare say those kinds of company cultures will create a legendary product because all people inside a company are heroes, all of them.
Consistency and Innovation
As we know that consistency and innovation is a different thing. Not all companies can be consistent, and not all companies can be super innovative. It’s a choice because one product is not the same as another product.
However, it is better to create a purple cow. Because a company in the digital age does not need to be very good, they need to be different.
It is about differentiation.
Seth Godin once said, “You have to be remarkable. Not become very good but beyond expectation.”
So, I conclude that creating a legendary company is not instantaneous, but it is possible. You can apply the three things that I explained above. You can make a clear purpose, build an inspirational company culture, and being consistent or innovative.
Are you ready to build a legendary company?